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APPLY | LOG IN HOME MEMBERSHIP CENTER THOUGHT LEADERSHIP EXPERT-VIEWS ABOUT ADVISORY BOARD SERVICES MEDIA CENTER RESOURCES -- SUBSCRIPTIONS REGIONAL -- INSIGHT CENTER CURRENT MEMBERS LOG IN APPLY FOR MEMBERSHIP MENU MEMBERSHIP CENTER APPLY FOR MEMBERSHIP Overview Start Now CURRENT MEMBERS Log In 16, 000+ MEMBERS 110 COUNTRIES $1 TRILLION IN MARKETING SPEND -- JOIN NOW HOME THOUGHT LEADERSHIP EXPERT VIEWS ABOUT ADVISORY BOARD SERVICES MEDIA CENTER -- RESOURCES -- SUBSCRIPTIONS REGIONAL -- INSIGHT CENTER HIGHLIGHTS Agency Search Tool Discover the best agency for your specific needs through 4A's portfolio of agencies. Search by location, service type, size or even by keywords. Learn more CMO BLOG -- The Rise of the Customer Intuitive Enterprise September 30, 2020 by Tom Kaneshige Learning to meet a customer's needs before they arise is a daunting task, but we're getting closer to doing so everyday. More > CMO BLOG -- How to Shift Your Content Game October 07, 2020 by Kate Stephani CMO Council's latest webinar was jam-packed with all kinds of wisdom on marketing and communication team alignment. Here are some highlights. More > Reports Sep 10, 2020 -- Forging the Future of Customer Experience Building a Unified Data Foundation For Turning Customer Insight Into Action Sep 16, 2020 -- Bridging the Gap for Comms and Marketing Building Cohesion in the Age of Customer Disruption Mar 31, 2020 -- Measuring Marketing in the Moment Understanding How Shoppers React, Transact and Interact in Real-time Infographics Media Center Sep 22, 2020 MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and Actions More Sep 16, 2020 New Report Finds That Brand Leaders Are Seeking More Media Cohesion New CMO Council research provides insight on creating more effective integration between public relations and marketing More Jun 11, 2020 CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive Dynamos More Take Survey Now Do you truly understand the value, cost and profitability of acquiring, supporting and growing relationships with your customers from lead to loyalty? Share your insights How do you stack up? Ever wonder how a compensation package aligns with peers in your industry? Get your profile started below to become part of the only global benchmark of marketing compensation. Get started now Best Practices in Content Marketing Dedicated to advancing the discipline of content marketing, this is a go-to source of thought leadership to help marketers more fully leverage the power of content to drive business opportunities. Learn more UPCOMING EVENTS Webcast NOV 10 How Revenue-Obsessed Teams are Working Smarter to Optimize Marketing ROI Discover how intelligent virtual assistants can help alleviate stress on your workforce and budget while increaing sales-ready leads and generating more pipeline. 2020-11-10 10:00:00 2020-11-10 11:00:00 America/Los_Angeles How Revenue-Obsessed Teams are Working Smarter to Optimize Marketing ROI Discover how intelligent virtual assistants can help alleviate stress on your workforce and budget while increaing sales-ready leads and generating more pipeline. CMO Council cmoteam@cmocouncil.org MORE EVENTS EVENT CALENDAR How Revenue-Obsessed Teams are Working Smarter to Optimize Marketing ROI None Found FEATURED PROGRAMS PROGRAM Shifting the Content Game Business models are shifting to remote work, which means people are online all day long in a fused work-life balance. They’re researching, reading, viewing, sharing, messaging, emailing and shopping for both work-related and personal reasons. For brands wanting to get into their living rooms, the content that matters most is earned media.... More PROGRAM Critical Channels of Choice In today’s omni-channel world, consumers have a myriad of channels they can use to communicate with the brands they do business with. Marketers know they need to meet consumers in their moment of need, but what channel is that consumer going to select, and does it differ depending on need?... More MORE PROGRAMS SPONSORS & PARTNERS About Required Reading Required Reading is the CMO Council’s biweekly newsletter. Every other Sunday, you’ll receive in your inbox a curated update into the latest trends and insights in the marketing world. About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today. Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today. -- NEWS CMO Council in the News Oct 6, 2020 How Marketing and Comms Can Team Up on Earned Media MarketingProfs When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. However, more than half of marketing and comms le ... More Oct 6, 2020 Customer Experience, and the ‘Human Experience Radio + Television Business Report Marketers love to talk about the customer experience, but maybe this sort of thinking needs to change—or at least, expanded, argues Tom Kaneshige, Chief Content Officer at the CMO Council. ... More Executive Appointments GAMING1 David Carrion Chief Marketing Officer Oct 8, 2020 -- Yognet Gaming News MARIMEKKO Sanna-Kaisa Niikko Chief Marketing Officer Oct 8, 2020 -- Globe Newswire AKILI Meghan Rivera Chief Marketing Officer Oct 7, 2020 -- MarTech Series AMPLITUDE Jennifer Johnson Chief Marketing Officer Oct 7, 2020 -- MarTech Series News Coverage Press Releases Executive Appointments Media Kit CMO COUNCIL SUBSCRIPTIONS AND FEATURES CMO COUNCIL INSIGHT CENTER The subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. More CMO Council Content Catalog Explore the entire collection of CMO Council reports. Find information on everything from crafting a modern revenue growth strategy to optimizing content marketing techniques. Explore CMO COUNCIL PREMIUM MEMBERSHIP Premium membership is an upgrade for CMO Council members and provides members with unlimited access to all content and exclusive access to the CMO+ section of the site. More About Required Reading Required Reading is the CMO Council’s biweekly newsletter. Every other Sunday, you’ll receive in your inbox a curated update into the latest trends and insights in the marketing world. About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today. Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today. -- ABOUT ADVISORY BOARD MEDIA CENTER REGIONAL CONTACT THOUGHT LEADERSHIP Reports Programs Events -- Webcasts Expert Views Publications Blog CURATED RESOURCES Facts & Stats Books Articles Videos Industry Events Organizations Blogs -- CMO COUNCIL SERVICES Content Performance Audit Speakers Bureau Content Syndication Assisted Search CMO Compensation MEMBERSHIP CENTER Overview Premium Membership Forgot Password INSIGHT CENTER Subscribe CMO COUNCIL 1494 Hamilton Way San Jose, CA 95125 Legal Notice Privacy Policy Terms of Use Sitemap Contact JOIN NOW © 2020 CMO Council. 1494 Hamilton Way, San Jose, CA 9...